Rocket Digital has received the 2020 grant for technology development based on artificial intelligence and other digital enabling technologies from the European Regional Development Fund, as part of the SME Accelerator Plan and under the slogan "A way to make Europe".
This line of aid promotes business leadership in R&D&I of Spanish digital companies with the aim of supporting the generation of solutions, knowledge, technologies and innovations (enabling technologies) aimed at improving digitization processes and the creation of technologically advanced products and services with greater added value that benefit SMEs as a whole.
Thanks to the support, Rocket Digital has been able to generate employment by expanding our team, dedicate more efforts to the company's R&D and develop the following projects, some of which are still in the development phase:
Project 1: Google for ecommerce
The main objective of this project is the development of campaign generation functionalities by automating the process, thanks to the integration with the most common ecommerce platforms in the market such as Magento, Prestashop or Shopify.
Main milestones:
Definition of requirements and design of functionalities.
Development of Apis that allow to integrate the automation of campaigns that consider the level of stocks, so that the advertising investment is profitable and effective.
Development of campaign management panel, since each channel has its particularities in terms of campaign creation dynamics, types of campaigns that are effective (analysis of environmental variables), possibilities of the ad (integration or not of images, videos, type of text, extension of the same, etc.).
The solution was developed and successfully tested in Shopify and Prestashop.
Project 2: Synchronization with CRM
A communication layer (middleware) has been developed to synchronize the advertising channels with the CRM of the client that will be using the platform for digital advertising management. This will allow centralizing the management of accounts and campaigns from the CRM.
Project 3: Smart campaign analysis
The main objective of this project is to develop a tool that accesses our campaign database to evaluate the performance of campaigns based on experience, history, and knowledge stored in previous campaigns.
Project 4: Rocketbot
The Rocketbot project has been implemented, a Slack bot (Rocketbot) that proactively alerts when an event is detected according to the configured rules, with the main objective of obtaining an analysis per client on the impact of changes between SEO/SEM and vice versa.
Why work with us?
At Rocket Digital we are committed to a personalized digital marketing service. With our help, you will be able to start the presence of your business online and in the most important social platforms and marketplaces with the support of specialists with expertise to address all the important aspects for success.
